Chemical product data connects to CRM and ERP systems through one structured product record that every other system draws from. Kimia is a chemical intelligence platform that builds that record from product, regulatory and formulation sources, then connects it to the CRM and ERP a supplier already runs, so product data, customer records and sales activity stay consistent across platforms.
The ERP and the CRM each hold half of the product story
The ERP holds the commercial skeleton: material codes, pricing, inventory and order history. The CRM holds the relationship: accounts, contacts, opportunities and activity. Neither holds the technical knowledge that wins chemical deals: which applications a product serves, how it behaves under process conditions, which regulations constrain it. That knowledge sits in technical data sheets, formulation records and the memory of senior specialists.
So when a customer asks a technical question, the rep leaves both systems to find the answer.
In practice: a rep is asked whether an adhesive grade will hold peel strength on polypropylene at 60°C. SAP shows the material code, price and stock level. Salesforce shows the account's order history. The answer sits in a TDS on a shared drive and a colleague's email thread.
One structured product record sits between Kimia and your systems
Kimia's Product Knowledge Hub pulls scattered data and expert know-how into a single, trusted product record for every item in the portfolio. PIM records, safety data sheets, formulation records, ERP, CRM, distributor catalogues and regulatory databases all feed it. Kimia then connects to the existing CRM and ERP so product data, customer records and sales activity stay consistent across platforms. An update made in Kimia reaches the systems the team already works in, cutting manual entry and out-of-sync records.
In practice: a supplier corrects the viscosity specification on a polyurethane dispersion once, on the product record. The correction carries through to every system and document that quotes the value, instead of a product manager re-keying it into the ERP, the PIM and the website separately.
Answers arrive inside the rep workflow, not in another tab
Integration is more than data moving between databases. Kimia's Technical Sales Assistant lives in the rep workflow, in Slack, email and the CRM, and gives sales representatives accurate, sourced answers to product questions without leaving the customer conversation.
Response speed then decides the deal. Research from Velocify, cited in Kimia's launch announcement, shows that responding within 1 minute boosts conversion rates by 391 percent, and that 78 percent of buyers choose the first company to respond.
In practice: a customer asks for a REACH-compliant alternative to a competitor product in an automotive interior application. The rep queries Kimia from inside their own workflow and answers in the conversation, with sources drawn from the supplier's portfolio, while the customer is still on the line.
Dirty product data gets fixed inside the integration, not before it
Integration projects stall most often on the belief that product data must be cleaned first. Kimia works the other way round. It builds the record from the data as it stands, identifies which products are missing key attributes or specifications, and returns the gaps as a list for the product team to close. Kimia also infers use cases, synonyms and technical classifications never stated explicitly in the documentation.
Closing those gaps improves every application that draws on the record.
In practice: after an acquisition, a supplier's portfolio carries two grades that perform the same function under different legacy codes. Kimia identifies the overlap during onboarding, so the product team rationalises the range as part of building the record rather than running a separate cleansing project first.
One governed layer replaces a stack of point integrations
On a horizontal AI stack, every surface is its own integration project: the website assistant, the sample intake, distributor access, the CRM connection. Each takes months and each drifts separately. Kimia treats those surfaces as configuration on one governed layer, so the internal assistant, the website-embedded Customer Concierge and distributor-scoped assistants all draw on the same product record under the same permissions.
The integration is built once. Every interface inherits it.
In practice: a specialty coatings supplier serves internal reps, distributors in three regions and buyers on its website. When a grade's food-contact status changes under EU Regulation 10/2011, the record is corrected once and every channel answers with the current constraint the next time it is asked.
What connected product data changes
Consistent records: product data, customer records and sales activity stay aligned across CRM, ERP and Kimia
Less manual entry: an update made once reaches the systems teams already use
Faster answers: reps respond inside the customer conversation instead of searching systems
Cleaner data over time: missing attributes and overlapping grades surfaced and fixed at the record
Chemical product data earns its keep when the CRM, the ERP and the customer conversation draw on one governed product record. Kimia builds that record and keeps every system consistent with it.
Live deployments
Kimia is live with several enterprise customers, including Bostik, Univar Solutions and Stahl. Univar Solutions deploys Kimia to accelerate technical sales. Aldric Tourres, Global Director of Digital at Bostik, describes Kimia as "our partner of choice within Bostik for scaling technical expertise globally".
The numbers behind response speed
391 percent higher conversion when responding within 1 minute (Velocify)
78 percent of buyers choose the first responder (Velocify)
FAQ
Does Kimia integrate with existing CRM and ERP systems?
Yes. Kimia connects to your existing CRM and ERP so that product data, customer records and sales activity stay consistent across platforms. Updates made in Kimia are reflected in the systems your team already works in, which reduces manual data entry and the risk of information falling out of sync. Whether the CRM is Salesforce and the ERP is SAP, the pattern is the same: each system keeps its role and draws on one product record.
Does product data need to be cleaned before connecting it to Kimia?
No. Kimia builds the product record from the data as it stands, then identifies which products are missing key attributes, specifications or supporting information and returns the gaps as a list for the product team to close. Kimia also infers attributes such as use cases, synonyms and technical classifications from existing documentation, so records become more complete during onboarding rather than in a separate cleansing project.
Does Kimia replace the ERP or the CRM?
No. The ERP remains the system of record for material codes, pricing and inventory, and the CRM remains the system of record for accounts and opportunities. Kimia holds the technical and application knowledge neither system was built for, and keeps product data consistent across all three. Reps keep working in the tools they already use.
Can sales reps get technical product answers without leaving the CRM?
Yes. Kimia's Technical Sales Assistant lives in the rep workflow, including Slack, email and the CRM, and gives sales representatives accurate, sourced answers to product questions without leaving the customer conversation. The answers draw on the supplier's own product record rather than a generalised AI approximation, so a rep can respond while the conversation is still open.
